At smilesoft.dev, we create holistic systems for interactive media—from the ground up. Whether it’s for internal R&D or for clients with big dreams in mind, we work with custom software and experience direction to bring these visions to life. Our focus is on crafting immersive, real-time experiences that push the boundaries of what’s possible and redefine tomorrow’s media.


Our bread and butter is building systems that enable interaction, agency, and collaboration. We don’t just design experiences; we construct the very platforms that power them. From the early ideation phase to procurement, installation, and ongoing management, we guide every project through its lifecycle, ensuring it’s continually optimized and updated based on user feedback and evolving needs.


We specialize in all forms of R&D for interactive media. This includes not only live shows and immersive performances but also video games, apps, augmented reality, and any new territory that demands exploration. We thrive in these uncharted waters, constantly seeking out the challenges that haven’t yet been solved. It’s not about avoiding things going wrong; it’s about embracing the unknown and adapting along the way.


We call it the 80/20 rule: we build the foundation, platform, and energy to launch a project with 80% certainty. But it’s the last 20%—the way the audience interacts, how they understand and participate—that tells us how to finish the experience. It’s in this space, where the audience’s agency shapes the experience, that we find the art. Through their participation, often unknowingly, the true magic happens.


Interactive media isn’t just what we do—it’s what we live for. It’s where the future is headed, and it’s the territorywe’ve chosen to explore. We don’t just build for today; we’re creating the foundation for tomorrow’s media, where every experience is as unique as the audience that shapes it.

The road we’re on is one that reflects a growing cultural shift: legacy media no longer keeps audiences engaged the way it once did. Traditional TV, movies, and passive content consumption have begun to lose their appeal, especially among younger generations. In contrast, video games, live streaming, and sports—which are built on user interaction—have grown exponentially, with these experiences quickly becoming the new norm.