At Smilesoft, we are pioneers at the forefront of interactive media, committed to transforming the landscape of entertainment and engagement. Our multidisciplinary team—spanning art, theatre, software development, and sociological insight—works tirelessly to turn visionary concepts into reality, crafting immersive experiences that define the next evolution of entertainment. By integrating sophisticated software systems with innovative experience direction, we unlock the true potential of immersive media.

   With over a decade of expertise in cutting-edge technologies, we understand that the essence of modern media lies not in repurposing the old, but in creating dynamic platforms that foster active participation and genuine interaction. Our approach is rooted in the belief that the future of media transcends passive consumption, inviting users to become co-creators in the narratives and worlds we build.

   At the heart of our mission is the development of groundbreaking tools and platforms that empower artists and audiences alike, offering them unparalleled control and creativity in the media they engage with. By merging technical excellence with a deep understanding of human interaction, Smilesoft is not just creating immersive experiences—we are laying the groundwork for the future of entertainment, where every interaction is a step towards a more engaged, participatory world of media. Join us as we redefine the boundaries of what media can achieve, crafting the foundation for a new era of interactive storytelling.

Terrel Place



Beacon Capital

Interactive Image Software:
AV&C, Smilesoft

Systems, Integration:

ESI Design

In our pursuit of reimagining the interaction between individuals and their environments, we have pioneered the development of a revolutionary generative software, transforming lobbies from mere transitional spaces into dynamic, interactive landscapes. This innovative approach breathes life into lobby walls, converting them into reactive canvases that not only display but also respond to and interact with visitors.

Our software creates a captivating interactive lobby wallpaper, featuring serene cherry trees, vibrant color patterns, particles, and evocative historical images. This immersive environment is brought to life through advanced thermal imaging cameras that detect movement and interactions, while networked cameras meticulously monitor traffic flow, ensuring a seamless experience for every visitor.

The heart of this transformation lies in the synchronization of LED canvases that envelop the space in a cohesive visual experience. These canvases dynamically react to visitor movement, creating enchanting visual effects that redefine our engagement with the space. The design facilitates seamless visual transitions at lobby entrances and exits, inviting visitors into a realm where technology and art converge to enhance the human experience.

This endeavor represents a significant milestone in the evolution of architectural spaces, pushing the boundaries of how lobbies serve not just as passageways but as interactive, immersive experiences that engage, captivate, and leave a lasting impression. Through this innovative use of generative software and interactive technology, we are setting new standards for the future of lobbies, envisioning them as spaces where walls do not merely play back but actively react and interact with those within them.

This project underscores our commitment to the forefront of interactive media, immersive media, and interactive theatre—our term for entertainment where the audience becomes an integral part of the narrative. It stands as a testament to our vision of creating environments that not only anticipate our movements but also respond in a manner that is both intuitive and enchanting, heralding a new era of interactive and reactive architectural spaces.