At Smilesoft, we are pioneers at the forefront of interactive media, committed to transforming the landscape of entertainment and engagement. Our multidisciplinary team—spanning art, theatre, software development, and sociological insight—works tirelessly to turn visionary concepts into reality, crafting immersive experiences that define the next evolution of entertainment. By integrating sophisticated software systems with innovative experience direction, we unlock the true potential of immersive media.

   With over a decade of expertise in cutting-edge technologies, we understand that the essence of modern media lies not in repurposing the old, but in creating dynamic platforms that foster active participation and genuine interaction. Our approach is rooted in the belief that the future of media transcends passive consumption, inviting users to become co-creators in the narratives and worlds we build.

   At the heart of our mission is the development of groundbreaking tools and platforms that empower artists and audiences alike, offering them unparalleled control and creativity in the media they engage with. By merging technical excellence with a deep understanding of human interaction, Smilesoft is not just creating immersive experiences—we are laying the groundwork for the future of entertainment, where every interaction is a step towards a more engaged, participatory world of media. Join us as we redefine the boundaries of what media can achieve, crafting the foundation for a new era of interactive storytelling.

IBM Data Visualization Engine


Stephen Baker,
Mary Franck



At the heart of Smilesoft's journey, even during our foundational years at AV&C, was a pioneering collaboration that epitomized our mission to redefine the landscape of interactive media. Working alongside giants like IBM and design stalwarts Gensler, we crafted an innovative series of real-time data visualization engines, not just for IBM’s headquarters but for its global locations as well. This venture demanded an intimate synergy with IBM's data scientists, merging a kaleidoscope of data feeds—ranging from geographic and demographic to dynamic online activities such as e-commerce and news trends.

Our venture into extensive visual exploration with live data wasn't merely technical; it was a narrative woven with the threads of diverse datasets, creating a vivid tapestry of real-time visualization modules. Coupled with a sophisticated content creation engine, this initiative allowed for the seamless scheduling and amalgamation of editorial content with data-driven insights across IBM’s vast ecosystem.

This project stands as a testament to our ability to bridge concepts with execution, working collaboratively across disciplines to not only meet but exceed the expectations of innovation. It underscores our dedication to transforming data into dialogue, crafting experiences that are not only se
en but felt, and setting new benchmarks for what interactive media can achieve.