Smilesoft pioneers interactive media: combining art, technology, and sociology to create immersive experiences that redefine entertainment.

We believe active participation and genuine interaction is the future.

Our mission is to develop innovative platforms that empower both creators and audiences, offering unprecedented control in media engagement. 

By merging technical excellence with human-centric design, we are laying the foundation for a new era of interactive storytelling. 

Join us in shaping the future.

IBM Data Visualization Engine



Elburz Sorkhabi,

Stephen Baker,
Mary Franck


   At the heart of Smilesoft's journey, even during our foundational years at AV&C, was a pioneering collaboration that epitomized our mission to redefine the landscape of interactive media. Working alongside giants like IBM and design stalwarts Gensler, we crafted an innovative series of real-time data visualization engines, not just for IBM’s headquarters but for its global locations as well. This venture demanded an intimate synergy with IBM's data scientists, merging a kaleidoscope of data feeds—ranging from geographic and demographic to dynamic online activities such as e-commerce and news trends.

   Our venture into extensive visual exploration with live data wasn't merely technical; it was a narrative woven with the threads of diverse datasets, creating a vivid tapestry of real-time visualization modules. Coupled with a sophisticated content creation engine, this initiative allowed for the seamless scheduling and amalgamation of editorial content with data-driven insights across IBM’s vast ecosystem.

   This project stands as a testament to our ability to bridge concepts with execution, working collaboratively across disciplines to not only meet but exceed the expectations of innovation. It underscores our dedication to transforming data into dialogue, crafting experiences that are not only seen but felt, and setting new benchmarks for what interactive media can achieve.