08
Terrell Place
Credits
Client:
Beacon Capital
Interactive Software:
AV&C, Elburz Sorkhabi, Smilesoft
Systems, Integration:
AV&C
Design:
NBBJ｜ESI Design
In our pursuit of reimagining the interaction between individuals and their environments, we have pioneered the development of a revolutionary generative software, transforming lobbies from mere transitional spaces into dynamic, interactive landscapes. This innovative approach breathes life into lobby walls, converting them into reactive canvases that not only display but also respond to and interact with visitors.
Our software creates a captivating interactive lobby wallpaper, featuring serene cherry trees, vibrant color patterns, particles, and evocative historical images. This immersive environment is brought to life through advanced thermal imaging cameras that detect movement and interactions, while networked cameras meticulously monitor traffic flow, ensuring a seamless experience for every visitor.
The heart of this transformation lies in the synchronization of LED canvases that envelop the space in a cohesive visual experience. These canvases dynamically react to visitor movement, creating enchanting visual effects that redefine our engagement with the space. The design facilitates seamless visual transitions at lobby entrances and exits, inviting visitors into a realm where technology and art converge to enhance the human experience.
This endeavor represents a significant milestone in the evolution of architectural spaces, pushing the boundaries of how lobbies serve not just as passageways but as interactive, immersive experiences that engage, captivate, and leave a lasting impression. Through this innovative use of generative software and interactive technology, we are setting new standards for the future of lobbies, envisioning them as spaces where walls do not merely play back but actively react and interact with those within them.
This project underscores our commitment to the forefront of interactive media, immersive media, and interactive theatre—our term for entertainment where the audience becomes an integral part of the narrative. It stands as a testament to our vision of creating environments that not only anticipate our movements but also respond in a manner that is both intuitive and enchanting, heralding a new era of interactive and reactive architectural spaces.