R&D
Unlocked*
The Goal of Unlocked is simple:
Make any object a story.
Make media feel personal.
Make any space interactive.
UNLOCKED is a platform for creating interactive storytelling through everyday objects. Using custom-built bases and personalized logic, Unlocked transforms familiar items like a trophy, book, or favorite mug
Originally developed inside SmileSoft’s internal R&D lab, Unlocked was designed to explore how personal and emotional objects could become media triggers in everyday spaces: homes, stores, galleries , or arenas.
Unlocked doesn't just scan or identify, it unlocks an experience. By placing a personal object onto a simple base, users instantly trigger customized media, videos, music, history, games — displayed on nearby screens.
We have already moved from prototype to practice, with clients using it to deliver seamless, touchless experiences:
- Currently powering activations for a private, white-glove client.
- Recently deployed by Heineken, turning their beverage cans into keys that unlocked both a new campaign video and detailed nutritional facts about their latest release.
(The RFID base was invisibly embedded into a custom-built table, matching the surface’s pure maple finish to maintain an unbroken aesthetic.)
Email us for project references.