We believe active participation and genuine interaction are the future.

By merging technical excellence with human-centric design, we’re laying the foundation for a new era of interactive storytelling.  

We create custom software for bespoke media experiences, helping clients explore tomorrow’s technology while internally developing new systems to explore user-driven media.





02

The Brooklyn Mirage
Immersive Theatre




Credits
Client:
The Brooklyn Mirage

Partnership:
Panasonic

Systems direction, production:
Smilesoft.dev

Engineering support:
Pointshader
   In 2022, Smilesoft Pointshader united under GGGLUE Interactive to forge the future of immersive entertainment at the forefront of technological innovation. Our collaboration was pivotal in creating the largest immersive entertainment experience in the United States at Avant Gardner's LED wall, The Mirage, employing cutting-edge video over internet protocol standards (SMPTE 2110). Our hands-on approach, from system installation to technical and creative direction, ensured that each performance on this transformative platform was not only compatible with the new format but also custom-tailored to harness the full potential of the wall's immersive, live rendering capabilities.

   The Brooklyn Mirage, nestled within the avant-garde enclave of Avant Gardner, has redefined the entertainment landscape. With its awe-inspiring 200-foot wide video wall, this venue is a beacon of innovation in New York City's vibrant nightlife and entertainment scene. Following an extensive redesign, The Mirage now features one of the world's largest outdoor video walls, enveloping attendees in hyperrealistic environments created by leading visual content creators from around the globe. This technological marvel, complemented by a new stage roof that adds an ethereal floating effect, has hosted a roster of world-renowned artists and performances, making it New York City's premier venue for live music and entertainment​.


   The collaboration between Smilesoft, Pointshader, and GGGLUE Interactive at The Mirage not only exemplified our commitment to pioneering in the realm of immersive experiences but also positioned us as key players in shaping the future of entertainment. Through our efforts, The Mirage has become synonymous with unparalleled musical programming and groundbreaking production techniques, hosting legendary artists and brands in a season that promised and delivered memorable, genre-defining moments​.


   Our involvement in this landmark project underlines a collective vision to push the boundaries of entertainment technology, creating immersive experiences that captivate and transport audiences to new realms. By integrating cutting-edge technology with creative storytelling, we continue to set new standards for live performances, affirming our role in the evolution of entertainment and our contribution to the legacy of venues like The Brooklyn Mirage.











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