At Smilesoft, we are pioneers at the forefront of interactive media, committed to transforming the landscape of entertainment and engagement. Our multidisciplinary team—spanning art, theatre, software development, and sociological insight—works tirelessly to turn visionary concepts into reality, crafting immersive experiences that define the next evolution of entertainment. By integrating sophisticated software systems with innovative experience direction, we unlock the true potential of immersive media.

   With over a decade of expertise in cutting-edge technologies, we understand that the essence of modern media lies not in repurposing the old, but in creating dynamic platforms that foster active participation and genuine interaction. Our approach is rooted in the belief that the future of media transcends passive consumption, inviting users to become co-creators in the narratives and worlds we build.

   At the heart of our mission is the development of groundbreaking tools and platforms that empower artists and audiences alike, offering them unparalleled control and creativity in the media they engage with. By merging technical excellence with a deep understanding of human interaction, Smilesoft is not just creating immersive experiences—we are laying the groundwork for the future of entertainment, where every interaction is a step towards a more engaged, participatory world of media. Join us as we redefine the boundaries of what media can achieve, crafting the foundation for a new era of interactive storytelling.

IKEA: Space Unfolded


Software & Integration:

Creative Design:
Volvox Labs

Ad Agency:
Ogilvy, Wavemaker

11th St. Workshop

Gregory Nance

In a landmark collaboration that marked a significant milestone in the fusion of technology and retail, our team developed an innovative software for IKEA's Spatial pop-up event in Brooklyn. This immersive installation set a new standard in interactive shopping experiences, offering visitors the chance to design their own living spaces through the magic of augmented reality.

At the heart of this project was an interactive touchscreen interface, designed to empower users with the ability to directly manipulate and engage with pre-rendered videos. This cutting-edge technology enabled guests to immerse themselves in a personalized narrative, effectively allowing them to "step into" their dream spaces. Through real-time multi-channel playback and precision mapping, we brought to life the individual choices of each visitor, seamlessly blending the digital with the physical.

Our work for the IKEA Spatial pop-up didn't just provide a glimpse into the potential future of retail; it actively pulled the future into the present. By erasing the boundaries between the consumer's imagination and reality, we showcased how technology can transform traditional shopping into an interactive, deeply personal journey. This project exemplified our commitment to pioneering in the digital realm, pushing the envelope of what's possible and setting new benchmarks for immersive retail experiences.

This endeavor with IKEA underscores our role in shaping the future of consumer engagement, highlighting our expertise in creating spaces where technology enhances human interaction, making the process of design both more accessible and engaging. Through initiatives like the IKEA Spatial pop-up, we continue to demonstrate our capacity to innovate at the intersection of design, technology, and consumer experience, reaffirming our commitment to not just follow trends but to create them.