At Smilesoft, we are pioneers at the forefront of interactive media, committed to transforming the landscape of entertainment and engagement. Our multidisciplinary team—spanning art, theatre, software development, and sociological insight—works tirelessly to turn visionary concepts into reality, crafting immersive experiences that define the next evolution of entertainment. By integrating sophisticated software systems with innovative experience direction, we unlock the true potential of immersive media.

   With over a decade of expertise in cutting-edge technologies, we understand that the essence of modern media lies not in repurposing the old, but in creating dynamic platforms that foster active participation and genuine interaction. Our approach is rooted in the belief that the future of media transcends passive consumption, inviting users to become co-creators in the narratives and worlds we build.

   At the heart of our mission is the development of groundbreaking tools and platforms that empower artists and audiences alike, offering them unparalleled control and creativity in the media they engage with. By merging technical excellence with a deep understanding of human interaction, Smilesoft is not just creating immersive experiences—we are laying the groundwork for the future of entertainment, where every interaction is a step towards a more engaged, participatory world of media. Join us as we redefine the boundaries of what media can achieve, crafting the foundation for a new era of interactive storytelling.


Created by:

Mark Fingerhut

Tommi Kelly

Produced by:
Maja Witrupt, 
Dennis Lynch

Directed by:


Based on softwear created by:
Mark Fingerhut

Embarking on an innovative journey through the realm of interactive theatre, Smilesoft's creative endeavors reached a pinnacle with "," a groundbreaking project that seamlessly integrated live performance with digital interaction. This avant-garde production, which found a prestigious stage at the New Museum, represents a remarkable fusion of art and technology, showcasing Smilesoft's relentless pursuit of crafting new landscapes within interactive media.

The genesis of "" traces back to Smilesoft's pivotal role in redefining the user experience for in NYC. As a producer and director for this 24-hour public access channel online, Smilesoft not only honed its expertise in engaging content creation but also laid the groundwork for interactive media ventures that challenge conventional boundaries. Among the array of productions, "" emerged as a standout, embodying our core mission of bringing to life experiences that had never existed before.

Following the success of the #livingroomtoday project—a venture that garnered significant attention and paved the way for Smilesoft's collaboration with—"" was conceived as a natural progression in our exploration of interactive and immersive media. This project epitomizes our commitment to innovation, creating an immersive environment where live performances and audience participation coalesce in a unique digital landscape.

The evolution of "" was significantly propelled forward by the introduction of a software program created by Mark Fingerhut. Leveraging this innovative technology, Smilesoft crafted the foundational platform for the show, enhancing the integration of live performances and digital audience engagement. This collaborative effort not only enriched the project's dynamic but also showcased Smilesoft's adeptness in incorporating advanced technologies to redefine the scope of interactive media.

Through "," Smilesoft has not only contributed to the evolution of interactive theatre but also reaffirmed its dedication to pushing the boundaries of what is possible within digital media. This project, along with our foundational work on and the impactful #livingroomtoday initiative, underscores Smilesoft's visionary approach to reimagining the nexus of technology, art, and human interaction. As we continue to explore the frontiers of interactive media, projects like "" stand as beacons of our creative spirit and our enduring quest to innovate and inspire.