Smilesoft pioneers interactive media: combining art, technology, and sociology to create immersive experiences that redefine entertainment.

We believe active participation and genuine interaction is the future.

Our mission is to develop innovative platforms that empower both creators and audiences, offering unprecedented control in media engagement. 

By merging technical excellence with human-centric design, we are laying the foundation for a new era of interactive storytelling. 




Join us in shaping the future.







01 

Portals NYCDublin


We believe in the power of technology to bring people together. Portals NYC is our latest endeavor, designed to create a seamless interactive experience between New York and Dublin. Our team engineered both the backend and frontend systems to ensure real-time, high-quality video streaming, enabling users to connect.

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02

The Brooklyn Mirage

A live-rendered immersive experience with the world's first 250 feet wide by 25 feet tall LED wall at The Brooklyn Mirage. This monumental venture, in partnership with Panasonic, utilized cutting-edge video over internet protocol standards to revolutionize live entertainment.

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03

Sphere & Obscura


The future of immersive entertainment with Sphere's Dynamic Content Suite in Las Vegas. Our collaboration redefined digital artistry and storytelling, creating a landmark in the global entertainment landscape. Dive deeper to explore how we're shaping the future of entertainment.

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04

Stranger Things VR

A groundbreaking journey to merge the realms of digital and physical through a mixed reality game, inspired by the universe of the acclaimed Netflix series. This collaboration signifies a leap in gaming technology and offers fans a unique opportunity to step into the shoes of their favorite characters, blending the eerie, supernatural world of  Stranger Things with our own.

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05

IKEA: Space Unfolded

Discover a new dimension of interior design at the IKEA Brooklyn Spatial pop-up, where augmented reality brings your home visions to life. With a simple gesture, your design dreams unfold, offering a glimpse into the future right before your eyes, turning imagination into a tangible reality.

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06

Terrell Place

Experience the blend of history and innovation at Terrell Place in Washington, DC, brought to life by our custom interactive software created with AV&C and NBBJ|ESI Design. This captivating installation revitalizes the entrance halls of Beacon Capital Partners' landmark building, celebrating the heritage of Mary Church Terrell, a trailblazing African American educator and activist.

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07

The Google Preferred Experience

Explore the Google Preferred Experience, beginning with the iconic Google G logo serving as the gateway to unparalleled digital exploration. Positioned in a high-tech supercar cockpit, clad in sleek red patent leather, you are met with an ultrawide interactive environment that reacts to your presence.

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08

IBM Data Visualization Engine

Witness the vibrancy of global data at IBM Headquarters in Armonk, NY, where live feeds from IBM Watson—including weather, cybersecurity, and market research—become a visual spectacle. This interactive exhibit elevates data visualization to an engaging, immersive experience. See how data shapes our understanding, security, and advancement, here in New York and across the globe.

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09 

COMPUSA.Live

Step into the avant-garde with CompUSA.live at the New Museum, New York City —the birthplace of desktop theatre. This series breaks new ground in how we experience digital media, blending anti-comedy, virtual worlds, and live performance in an innovative web format where custom software meets creativity. Come explore the relationship between viewer, performer, and technology.

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10 

#Livingroom.today

Explore all tomorrows parties with, #LIVINGROOMTODAY, a groundbreaking platform that redefines global artistic collaboration with its unique simulcast performances. Uniting artists from around the world, it transforms conventional boundaries into a collective, immersive experience, blending IRL and URL like never before.

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11

Research & Development



Outside of our collaborative efforts to shape the future of entertainment, we're also deeply engaged in developing our own pioneering projects, pushing the boundaries of innovation through rigorous testing and exploration.

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